Privacy Policy

Last Updated: October 2025
PSF Realty
508 W Lookout Dr, Ste. 14-50, Richardson, TX 75080

1. Introduction

PSF Realty (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information through our website, communications, and services, including SMS text messaging.

By using our website or communicating with us, you agree to this Privacy Policy.

2. Information We Collect

We may collect the following information:

Personal Information: Name, phone number, email address, and mailing address.

Property Interest Information: Home preferences, property searches, and related real estate interests.

Communication Data: Messages, calls, and other interactions with our team.

Device and Usage Data: Browser type, IP address, and pages visited on our site.

3. How We Use Your Information

We use collected information to:

To improve customer service

To obtain consumer reports, perform background checks, and rental history searches for prospective tenants.

information you provide helps us respond to your customer service requests and support needs more efficiently

Schedule showings and communicate property details.

File required reports with government agencies

To personalize user experience

We may us information in the aggregate to understand how our Users as a group use the services and resources provided on our site

To improve our site

To send periodic emails

We may use the email address to respond to inquiries, questions, and/or other requests

Send important updates, including transaction and appointment reminders.

Deliver SMS messages related to property updates, customer service, and account information (with your consent).

Improve our services and website functionality.

4. SMS & Text Messaging Compliance

By opting into SMS communications, you agree to receive text messages from PSF Realty related to your inquiries, property alerts, or other service updates.

Message and data rates may apply.

Message frequency varies based on your interactions.

You may opt out at any time by replying STOP to cancel or HELP for assistance.

If not sharing:
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.”

We comply with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles to ensure responsible messaging practices.

5. Information Sharing

We do not share, sell, or disclose your personal information to third parties without your explicit consent, except where required by law. Your information is kept confidential and used solely for the purposes you have agreed to.

Legal authorities, when required by law or to protect our rights.

6. Data Security

We maintain appropriate administrative, physical, and technical safeguards to protect your personal information from unauthorized access, disclosure, or misuse.

7. Your Rights

You may:

Request access to your personal information.

Ask us to correct or delete your data.

Withdraw consent for communications at any time.

To exercise your rights, contact us at [email protected] or (469) 960-3969.

8. Cookies and Tracking

Our website may use cookies and similar technologies to improve user experience and analyze site traffic. You can control cookie settings through your browser preferences.

9. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be posted on our website with the “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or our practices, contact:

PSF Realty
508 W Lookout Dr, Ste. 14-50
Richardson, TX 75080
(469) 960-3969
[email protected]